Great Customer Service as Marketing
Marketing is about reputation. Creating one amongst those not yet aware of your business, and maintaining a positive one for those already familiar with you. Hands down, the number one thing a company...
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Marketing Strategy: Positioning
The first step to developing an effective marketing strategy is determining the positioning of your products. You might know your product in and out and be able to make a convincing case to someone...
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Understanding Consumer Behavior: Signaling
The way people make purchasing decisions isn’t always logical. Consumer behavior is determined by a great number of factors. One of the challenges of good marketing figuring out the best methods that...
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Time for a Change
If you’re here, then you’ve probably already noticed that the writing and marketing blog of Kristen Hicks has changed from Hicks Marketing to Austin Copywriter. You may have also already seen the new...
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Norman Bel Geddes: Advertising Idea Man
When Norman Bel Geddes was asked to design an advertising campaign for a new type of gasoline for Shell Oil, he designed a futuristic city. Why just sell people gas if you can make them dream about a...
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Content Marketing in 2013
That content marketing is a growing force is no surprise to anyone who follows trends in marketing. Blog posts and articles citing the benefits quality content has on branding, SEO and customer loyalty...
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5 Reasons Blogging for Your Business is Worth It
There was a time when much of the population could hear the word “blog” and shrug it off as a silly word tied to an activity primarily practiced by a subculture of writers, hobbyists, and narcissists....
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Introduction to Content Marketing for Small Businesses: An Austin Copywriter...
Image via rodneyonline.net Are you a small business owner interested in learning more about content marketing? If you’ve heard that content marketing is a good way to promote your business and improve...
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The Danger of Going “Too Broad”
I thought I had a pretty good idea of how to communicate my services, when I found myself fumbling recently over the question of my specialty. When you’re talking to people who work in different...
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The Secret to Good Marketing…
The end goal of marketing is to help a company make more sales. Each company must determine the best intermediary goals their marketing should accomplish in order to reach that point. But to be...
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25 Creative Ideas for Gaining Local Exposure for Your Small Business
Photo via National Rural Knowledge Exchange A small business specifically focused on attracting local customers has an advantage over businesses with a broader scope. While it still takes some time,...
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